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At Illamasqua they are on a mission to empower all with the confidence to express their true self. They are not afraid to make a difference where it counts: introducing makeup lovers and artists to cruelty-free and vegan beauty products with the same revered Illamasqua quality.
Illamasqua embraces different like no other brand. With British creativity at our roots and self-expression in our hearts our mission is to inspire you to take pride in everything you are and all you aspire to become.
Launched in 2008 by Julian Kynaston, Illamasqua is a British beauty brand that stands out from the crowd and supports individuality, personality and empowerment.
Illamasqua products are designed to give you the tools, expertise and confidence to create limitless makeup looks, with rich pigments and textures it is formulated and packaged for you to get the best results with ease.
Illamasqua are also proud to be cruelty-free. Our brushes are made from synthetic hair and none of our products have been or will be tested on animals. We are proud to be free of animal testing and only work with suppliers who have the same principles.
Traditionally we are told that makeup is meant to be about making you pretty, as a way to fit in - Illamasqua think differently. We want you to use makeup to express yourself, to feel confident, to be whatever it is that you want to be.
Expressing yourself could be as simple as a coat of mascara or as bold as rocking a green lipstick just because you can; whatever your makeup desires, Illamasqua lets you unleash your inner confidence.